Events are vibrant places to be in. The lively energy, dazzling displays, engaging conversations, lasting relationships and effortless networking are fostered by a beautifully woven magic, the result of hours of work and meticulous attention to detail by event managers.
In today’s digital world creating such memorable experiences cannot be limited to the ambience, aura, and performances, but needs to be extended with technology that recreates the very magic that the event epitomises.
Carrot event mobile app was launched to recreate these magical experiences.
According to Mangalam Nandakumar, founder and COO of AIDAIO, the company that created Carrot, “Last year, Carrot mobile apps were used by events that range from conferences, corporate events, exhibitions, concerts to weddings. We believe that the greatness of event technology is not in being a mere replacement of paper. Gorgeous design and smart technology has to blend in to recreate an event’s magical experience. Every event has its own personality and unique brand value. Technology needs to mimic and match the essence of any event.”
Events are highly volatile wherein schedules, speakers, sponsors are subject to change often. Event mobile apps rarely provide event managers the kinds of control or agility that can help them respond and react to these changes. Keeping the agility in mind, AIDAIO recently launched a secure cloud based platform to help event managers take complete control of their event apps with ability to design, theme, publish content and gain real time insights. Carrot’s unique focus on interaction and experience design is helping events create a new level of engagement and personalised experience for attendees – leading to more brand value, actionable intelligence, productivity and revenue.
Mangalam adds – “We want to provide a secure place for event communities to grow and thrive all year round. Today’s social networks provide tools for discovery not for deep engagement. Carrot offers a cost effective solution for event organizers to create brand ambassadors by targeting attendees with real time contextual content without being intrusive”
Besides traditional event app features Carrot provides unique features like
● Activity feed to aggregate buzz around community posts, announcements, and news besides a powerful chat option to talk to event organizers and community real-time.
● Interactive features like polls with images, timed quizzes, photo contests, online & offline gamification with beacons.
● A flexible multi-blog and pdf-document feature to highlight informative relevant content.
● Push and track text and image push notifications with quick actions.
● Best-in-class gorgeous templates to design apps that match theme and branding of the event.
● Easy-to-use control panel for event managers to organize event content, moderate user content besides better real-time insights to track event ROI.
● And for the first-time ability for event organizers to schedule and publish content in a jiffy from the app itself !
“Discovery is constant and desire to engage is instant. Intuitive mobile technology and smart engagement without compromising event experience are the need of today’s event world.” said Mangalam.
Carrot, powered by AIDAIO’s powerful, cloud based platform can now empower Event Managers to Recreate the Magic at their Events.
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